By Louise McCready
National restaurant sales are suffering as diners increasingly choose to cook at home, but at Damon: Frugal Fridays, thrifty cum trendy couldn't be more popular. Craft's adjacent private dining room, host to pre-Recession priced prix fixe Tom: Tuesday Dinner, transforms into a no-reservation hot spot each Friday night under the creative genius of chef Damon Wise. Trying a dish from each of the nine categories won't break the bank or take all night, but good luck grabbing a butcher-paper-topped table in under an hour.
After working at fine dining establishments, how did you adjust your ingredients or techniques to fit within such budget constraints that all dishes cost less than $10
Instead of cheaper ingredients, everything is smaller in quantity so that people can order many things at once. Everything is still prepared very gently and still has that straight line look, but it's faster food. It's a good way for people to eat the same products.
Other than adjusting quantities, was it any more challenging for you?
No. If you're constantly thinking about food and you look at how to create a budget for a restaurant, there are different ways to make money using very good ingredients.
One of the things you feature is offal...
"Awful offal" - that's what my mom calls it.
Do you think offal's experiencing a renaissance because of this economic downturn?
I don't know. I set the menu up with what I like to eat and what other chefs would like to eat. The Observer asked me, "Why do you put the duck hearts on?" Because they taste good. I go my friends' restaurants and they always take care of me and feed me well. I thought, "If my friends came in, what would they want to eat?"
With the secondary cuts, people forget how good they are. People say, "They're high in fat, high in cholesterol." You don't have to eat an entire plate of them - just a taste.
What is your favorite ingredient on the menu here?
The one I'm most obsessed with is the pizza dough. The New York review said something about the pizza dough and I've been tweaking it ever since. I'm obsessed with trying to get it right because everyone loves pizza, and they love it a certain way.
You've been quoted as say you'd like to have your own upscale restaurant. When the economy turns around, is that still what you would like?
At this point, I'd like to just have a restaurant. It doesn't matter what it is. I would love to do fine dining, but I don't think that our economy can support it. Down the road? Of course. But if it has to be a restaurant with meat on a stick, I'll make them all day long if people will come.
Do you use sustainably raised or local ingredients?
Whatever Craft is buying, I'm buying. We use all the same products; I'm just using different cooking mediums. We buy our food from the green market. We buy locally. We buy small-farm products.
Anything that you're particularly looking forward to using as the weather gets nicer?
Lighter food, not as hearty. I'm excited about heirloom tomatoes. I can't think of anything else exactly because I take it one day at a time, but the menu will be forever changing. That's what's fun.
I'm putting a new section on the menu this Friday. We haven't figured out the name. It's going to be food bundled up, or food on a roll, or food in a roll.
Pigs in a blanket?
Like that. I'm going to make tamales, spring rolls, lettuce cups, and little crepes wrapped with meat.
Damon: Frugal Fridays at Craft
Location: 47 East 19th Street, between Broadway and Park Avenue South
Hours: 5:30 p.m. to midnight.
Reservations: First come first served.
Get more information about Craft New York on Savory Cities.

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