
By Elizabeth S. Bennett
It's one thing to fantasize about opening a colossal bar / restaurant / performance space / winery smack in the middle of Manhattan. It's quite another to actually build such a venue. Michael Dorf, owner of City Winery, does not want for ambition and his new sprawling west SoHo venue is testament to an evolving vision of wine culture in New York and elsewhere.
After experimenting with producing his own wine and visiting a winery in the center of San Francisco, Dorf, founder of the Brooklyn-bound Knitting Factory (from which he broke ties in 2002), says he got to wondering if there was a way to put on a show inside a winery. "I thought, if I could combine my background of being a music producer with a winery," he explains, "it seemed like it would be an interesting model."
Let's start with the wine, the star of this extravaganza. For patrons who choose to consume it, they will have their pick of 40 by the glass and about 270 by the bottle, including selections from nearly every wine-producing region in the world. Prices range from $17 a bottle for a Spanish red to $900 for a 1982 Château Gruaud Larose.
As its name suggests, City Winery is a winemaking facility with all of the equipment and conditions necessary for producing high-quality vino right on Varick Street, including a stemming machine, fourteen 2,500-gallon steel tanks in a giant glass-encased room adjacent to the main dining area and storage space for 200 barrels.
For the most part, wine made on the premises will not be sold there.
Instead, individuals, groups or corporations with the enthusiasm and extra cash to sign up for membership in City Winery's Barrel Membership Program will be able to participate in creating their very own stash of wine. Those who can afford the $5,000 to $8,000 can work in consultation with head winemaker David Lecomte to customize their wine according to their taste. For example, the aging process can be modified to reduce tannin or acid levels by moving the wine to steel or used barrels for a time. And members can choose from six different types of wood cask to achieve the oakiness or toastiness they desire. So far, 110 memberships have been purchased and there are about 90 slots left.
For this inaugural crush, grapes were carefully harvested and trucked in from Oregon's Willamette Valley (pinot noir), California's Napa Valley (cabernet, syrah, merlot) and Russian River Valley (pinot noir) and New York's Finger Lake region (reisling). And while it could easily be seen as a disadvantage to be so far from the fruit source, Dorf delights in the upside of the arrangement. "We get to go to where the terroir is best," he says. This fall, City Winery may experiment with grapes from Chile and, if the fruit is up to snuff, from Long Island's North Fork.
On the food front: Chef Andres Barrera (late of Franny's in Brooklyn) designed the food menu to showcase the wine, according to Dorf. The Mediterranean-inspired menu of small plates includes crostini and pizza-like "flatbreads" as well as more stirring fare, such as charred octopus with potatoes and sea beans, and beef kubeh with parsely salad, tahini and pomegranate. Murray's cheeses and salamis feature prominently and diners can choose from among six cheese categories, like "supple" and "funky" and a handful of accompanying compotes and condiments.
In case there wasn't enough happening at City Winery--there are wine tastings and wine dinners, a weekly Sunday klezmer brunch and classes that dive deeply into the winemaking process -- it is also a concert venue. Musicians of all stripes, from Marianne Faithfull to the duo of Israeli singer/songwriter David Broza and Spanish indie rocker Deleon, will perform on a raised stage in the dining room in paid concerts that are meant to be enjoyed while consuming, you guessed it, wine.
When asked why he gave his new venue the generic name of City Winery, Dorf is not shy about his plans for world domination. "It's so broad that we can do a City Winery in London, Philadelphia or Jerusalem."
City Winery
Location: 155 Varick Street, between Spring Vandam Streets
Hours: Dinner is served daily, 5pm to midnight; Sunday brunch is from 10am to 2pm.
Reservations: Call 212-608-0555 or book on the City Winery website.
View the City Winery listing on Savory Cities.





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